Our brand style guide serves to define our identity and describe the correct use of our trademarks, certification seals, color palette and logos. Please contact our Marketing and Communications team with questions or specific requests.
Our mission informs everything we do, including how we represent the ABA. Our brand style guide provides a roadmap for representing our Board across various mediums and channels.
We have selected Avenir, Lato and Playfair Display, which helps to capture the professional, high-quality and modern feel of the ABA's communications. Please download the installation guide and font folder to add the ABA font in your computer.